News

McFarlane Toys and Warner Bros. Discovery Join Forces to Launch Innovative Line of DC Digital Collectibles

July 19, 2023

Tempe, AZ, July 19, 2023 – McFarlane Toys, a leading creator of premium collectible figures and toys, and Warner Bros. Discovery Global Consumer Products, are thrilled to announce their strategic partnership to create a ground-breaking assortment of DC digital collectibles on the McFarlane Toys Digital Platform.

This collaboration combines McFarlane Toys’ exceptional craftsmanship and DC’s iconic characters, resulting in an immersive and innovative collectible experience for fans around the world. Launching with items inspired by the DC Multiverse line of physical products, McFarlane Toys will create high-quality and interoperable digital collectibles starring unforgettable DC Super Heroes and Super-Villains.

“We’re so excited to bring DC characters to life in a whole new way for fans around the world with our digital collectibles. These include all the intricate detail that fans know and expect from McFarlane, combined with AAA quality graphics as well as social, gamified online collecting, which makes them special,” said Stephan Tetrault, Chief Operating Officer at McFarlane Toys.

To give fans an initial glimpse of what’s to come, McFarlane Toys has unveiled a sneak peek of their new digital collectibles line across their social media channels. The preview includes a first look at the “Batman Year 2” sculpt designed by Todd McFarlane, the throwback Batmobile from Warner Bros. and DC’s The Flash movie, and a Todd McFarlane-designed Superman as seen in Action Comics #1000. And these are only a few of the incredible items that will be coming to the McFarlane Toys Digital Platform in the coming weeks!

McFarlane also teased early access to DC digital collectibles for top players within their existing ecosystem, as well as through partnered projects with Warner Bros. Discovery, such as DC’s Bat Cowls.

Furthermore, McFarlane Toys showed off their upcoming features that improve interoperability.

Visit www.mcfarlanetoysdigital.com to download the Viewer App and get started. Exclusive first access to these inaugural DC drops will be granted to already active players in the Viewer App. Within that app, fans can earn XP by collecting, holding, visiting, and sharing to climb the leaderboard, which are just a few of the things that increase the chances of gaining early and/or discounted access to drops throughout a player’s collecting journey. McFarlane’s custom digital storefront is powered by Rarible, a leading NFT platform for creators, brands, and collectibles, and all items will be released via the Polygon blockchain. Digital collectibles can be held in any Polygon-supported digital wallet.

For more information or to purchase McFarlane Toys DC digital collectibles, please visit McFarlaneToysDigital.com.

ABOUT MCFARLANE TOYS
Grammy-and Emmy-winning producer/director Todd McFarlane, Spawn’s creator, is the creative force behind McFarlane Toys, one of America’s top action figure manufacturers. McFarlane Toys has become an industry leader, redefining the action figure market’s standards and a licensee of world-class brands and leading global franchises.

ABOUT WARNER BROS. DISCOVERY GLOBAL CONSUMER PRODUCTS
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
ABOUT DC, part of Warner Bros. Discovery, creates iconic characters and enduring stories and is one of the world’s largest publishers of comics and graphic novels. DC’s creative work entertains audiences of every generation around the world with DC’s stories and characters integrated across Warner Bros. Discovery’s film, television, animation, consumer products, home entertainment, games, and themed experiences divisions, and on the DC Universe Infinite digital comic subscription service. Learn more at DC.com.