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McFarlane Toys to Launch Revolutionary Building Block Sets for AMC’s 'The Walking Dead'

Unprecedented and Highly Detailed Collectible Product Available Exclusively at Toys 'R' Us This Fall

July 08, 2014

Famed artist and award-winning toy designer Todd McFarlane and McFarlane Toys are unveiling a revolutionary evolution in brick building toys based on television’s most watched drama, AMC’s The Walking Dead. Known as a game-changer for its realistic action figures, including those based on The Walking Dead, McFarlane Toys is adding a new licensed category to the company’s portfolio.

The new The Walking Dead toys will extend McFarlane’s high standards of artistic vision, realistic accuracy and incredible detail into the brick building toy aisle alongside of other leading manufacturers. McFarlane Toys’ The Walking Deadbuilding sets and figures will be available this fall only at Toys“R”Us stores nationwide and online at Toysrus.com.

The initial McFarlane Toys’ The Walking Dead brick building line will feature realistic sculpts, light-up and shaped features, iconic environments, and dozens of your fan-favorite characters and walkers. Both collectors and fans of the cult phenomenon can literally recreate their favorite scenes with this new highly detailed and realistic The Walking Dead product line.

“Twenty years ago I walked into the action figure aisle, saw an artistic void, and asked, can these toys look cooler? The answer was yes, they could, and I’ve survived twenty years next to the big boys creating those artistic toys,” said McFarlane. “Now I’m walking into another aisle with that same question, and the answer is still yes!”

“Will these be the best building sets out there? I’ll leave it up to the consumer to decide,” said McFarlane. “But, will it look cooler? Yes. Will it be more detailed? Absolutely. Will it be more realistic? I guarantee it!”

The Walking Dead series one product line will feature building sets, expansion packs, and figure blind bags for consumers to build their own The Walking Deadapocalypse:

The Building Sets: MSRP $9.99-64.99 – Daryl Dixon with Chopper, The Governor’s Room, and Prison Tower with Gate. Expand your brick building apocalypse with additional figure and accessory packs.

Blind Bag Figures: MSRP $2.99 – Daryl Dixon, Michonne, The Governor, Carl Grimes, Riot Gear Walker, Michonne’s Pet Walker, and Herd Walkers.