News

McFarlane Toys Expands Their Movie Maniacs Brand and Digital Presence With Nostalgic Characters from NBCUniversal

McFarlane Toys has announced their collaboration with Universal Products & Experiences to expand their Movie Maniacs brand with a range of posed figures and corresponding digital collectibles based on some of NBCUniversal’s most iconic characters.

February 15, 2024

Los Angeles, Calif. February 15, 2024 – McFarlane Toys has announced their collaboration with Universal Products & Experiences to expand their Movie Maniacs brand with a range of posed figures and corresponding digital collectibles based on some of NBCUniversal’s most iconic characters. Coming to retail this spring, in a nod to fan favorite comedies of the 1980s and 1990s, the first wave of figures includes Jake Blues from The Blues Brothers, Andy Stitzer from the 40-Year-Old Virgin and The Dude from The Big Lebowski. Fans can be on the lookout for many more exciting and nostalgic characters to come in future waves. Each incredibly detailed, 6” figure includes a numbered art card, scenic backdrop, and is posed on an environmental base. A digital collectible will also be released of each figure.

“It’s pretty cool to bring fans even more of their favorite characters – now from the rich library of NBCUniversal. With the recent launch of McFarlane Toys Digital, we have the unique ability to expand our Movie Maniacs brand, which began back in 1997, beyond our expertly detailed figures and into the digital world by offering our fans a new way to showcase their collections. NBCUniversal’s collection of iconic characters and stories make them an ideal partner for this exciting new venture” said Todd McFarlane, founder, and CEO of McFarlane Toys.
Product is launching this spring and will be available online and at retail worldwide. All digital products will be sold in conjunction with their physical collectibles and will be redeemable at mcfarlanetoys.digital.

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About MCFARLANE TOYS
Founded over 30 years ago by Todd McFarlane, the Grammy-and Emmy-winning producer/director and the creator of Spawn, McFarlane Toys is a global toy company and an industry leader and innovator. As a design driven company known for unparalleled attention to detail, McFarlane has set the bar in the action figure category. Headquartered in Tempe, Arizona McFarlane has offices in Los Angeles, Las Vegas and Montreal.

About UNIVERSAL PRODUCTS & EXPERIENCES
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.