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McFarlane Toys Unveils Exciting New Licensing Agreement with BOOM! Studios bringing the BRZRKR Comic Series to Life!

July 17, 2024

Tempe, AZ, July 17, 2024 – McFarlane Toys, a leader in the collectibles category, proudly announces the signing of a new licensing agreement with BOOM! Studios for the record-breaking comic franchise BRZRKR. In a deal brokered by IMG, this collaboration heralds an exciting new partnership for McFarlane, as it expands their comic book collectibles, bringing to life the infamous characters from the dynamic world of BRZRKR, created by Keanu Reeves and co-authored by Reeves and Matt Kindt and illustrated by Ron Garney.

Crafted with meticulous attention to detail, the upcoming line of 7” scale physical and digital figures capture the essence of the BRZRKR characters. Featuring ultra-articulation, fans can expect a full range of dynamically posable characters that opens endless possibilities for immersive play and display.

The anticipated product launch is slated for December 2024, with availability online and at select retailers worldwide. All digital products will be redeemable at mcfarlanetoys.digital offering fans a seamless integration of physical and virtual collections.

“Having been in the Comic Book industry myself, for nearly 40 years, I’m constantly looking for new characters that seem to be gripping the readership within the comic genre. A few years back a new title called BRZRKR burst out in a huge way, adding yet another high-level character to the pantheon of ‘must-read’ stories. Publisher BOOM! Studios alongside Keanu Reeves have unleashed a force of nature with their new character, and I am sure comic fans of this book will be just as pumped to get their hands on action-figures of this title, as they are the comic.”- Todd McFarlane, Founder and CEO McFarlane Toys

“McFarlane Toys is synonymous with pushing innovation and detail in the collectible toy space, and having Todd and his team bring B. to life as one of their iconic action figures was at the top of our wish list when we partnered with IMG. We’re thrilled to have BRZRKR join McFarlane Toys line of incredible comic book-based action figures.” – Filip Sablik, President, Publishing & Marketing

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About MCFARLANE TOYS
Founded over 30 years ago by Todd McFarlane, the Grammy-and Emmy-winning producer/director and the creator of Spawn, McFarlane Toys is a global toy company and an industry leader and innovator. As a design driven company known for unparalleled attention to detail, McFarlane has set the bar in the action figure category. Headquartered in Tempe, Arizona, McFarlane has offices in Los Angeles, Las Vegas and Montreal. Visit mcfarlane.com.

About BOOM! Studios
BOOM! Studios was founded by Ross Richie in 2005 with the singular focus of creating world-class comic book and graphic novel storytelling for all audiences. Through four distinct imprints—BOOM! Studios, BOOM! Box, KaBOOM!, and Archaia—the company has produced bestselling, award-winning original work, including Keanu Reeves’ BRZRKR, Something is Killing the Children, and Lumberjanes, while also breaking new ground with established licenses such as Mighty Morphin Power Rangers, Dune, Magic: The Gathering, The Expanse, and The Jim Henson Company properties. BOOM! brings their original series to life through a first-look relationship with Netflix including the animated series Mech Cadets, available now worldwide. Please visit www.boom-studios.com for more information.

About IMG
IMG is a global sport, events, and representation company. It is a leader in rights management, multi-channel content production and distribution, consultancy, and fan engagement; owns, produces, and commercially represents hundreds of live events and experiences; and manages licensing programs for the world’s best-known brands and trademarks. IMG is a subsidiary of Endeavor, a global sports and entertainment company.