SPAWN.COM NEWS

wild things of the year?
Where the Wild Things are Nominated for Toy of the Year Award; Fans Can Vote
Friday, November 03, 2000






 
 




WILD THINGS OF THE YEAR?

Where the Wild Things are Nominated for Toy of the Year Award; Fans Can Vote

November 3, 2000






McFarlane Toys' new Where the Wild Things Are action figures, based on the classic children's book by Maurice Sendak, have been nominated for the Toy of the Year Award, given by the Toy Manufacturers of America.

    Wild Things was nominated in the Best Licensed Toy category, presented to the team/company responsible for the successful marriage between a property and product. The toy industry will honor the best toys in the United States with 12 industry award categories and one People's Choice Award.

    "The Wild Things figures have fully captured the spirit of the book as well as brought together Todd and Maurice, with whom Todd has credited as providing his first exposure to monsters," according to McFarlane public relations director Ken Reinstein.

    Todd McFarlane and McFarlane Toys are proud to have worked closely with Maurice Sendak for these figures. Using the book as reference, McFarlane Toys sculptors literally translated the characters from two dimensions to three, keeping intact the characteristic cross-hatching style that made the book so popular with kids of all ages. McFarlane Toys released the figures -- featuring a Max and Goat Boy two-pack, plus individual figures of Moishe, Bernard, Emil, Aaron and Tzippy, all the characters from book - in October. Each is packaged with a custom base.

    Todd and Maurice recently collaborated on a very successful product launch and signing at Manhattan's FAO Schwarz store.

    Sendak is a visionary in children's literature. In 1964, he received the Caldecott Medal for Where the Wild Things Are, and in 1970 became the first American illustrator to receive the international Hans Christian Andersen Award, given in recognition of his entire body of work. Sendak continues to illustrate children's books, and has designed productions of Mozart's Die Zauberflöte and others. In 1997, Sendak received an honorary Doctor of Letters degree from Yale University and the National Medal of Arts from President Bill Clinton.

    The best part of the awards process is that action figure fans and collectors can participate. Starting Nov. 24, simply point your browser toward www.totyawards.org to cast your vote in the People's Choice section.