McFarlane Is There as America's Favorite Family Comes to the Big Screen
Friday, February 09, 2007

Springfield is going Hollywood this summer with the release of the highly anticipated The Simpsons Movie, and McFarlane Toys has been tapped to support the film with a new line of intricately detailed action figures. In a licensing agreement with Twentieth Century Fox Licensing & Merchandising, McFarlane Toys will bring The Simpsons Movie characters to 3-D life through the McFarlane touch.

The new line, featuring favorite characters from the long-running series - as well as new characters from the film - will hit retail stores this spring. All McFarlane Toys' Simpsons Movie products feature incredible detail, voice chip technology capturing dialog taken directly from the film's soundtrack and custom bases.

"Precise sculpting and poses that capture the essence of the characters have made McFarlane Toys one of the leading action figure manufacturers, and this line is going to thrill fans of The Simpsons," says Elie Dekel, executive vice president of Fox Licensing and Merchandising.

Founder and CEO Todd McFarlane is working closely with The Simpsons Movie creative team to capture key moments from the film to give Simpsons fans a line of action figures that will do the iconic characters justice.

The Simpsons Movie marks the feature-length film debut of the most popular animated family on TV. Now in its 18th season, The Simpsons is the longest-running comedy series in the history of television. The critically praised series has been bestowed with numerous honors, including 21 Emmy® Awards, 21 Annie Awards, two People's Choice Awards, three Writers Guild Awards, and a Television Critics Award for Outstanding Achievement in Comedy.

McFarlane Toys' The Simpsons Movie action figures will release in tandem with the feature film release, July 2007.