SPAWN.COM NEWS

McFARLANE TOYS ANNOUNCES NEW 3-INCH TOY PROGRAM
McFarlane's Sports Picks Figures In Small-Scale Two-Packs
Friday, November 07, 2003

McFarlane Toys is proud to announce the upcoming release of its newest product line: McFarlane's Sports Picks figures in 3-inch scale.

This is an entirely new venture for McFarlane Toys -- a follow-up to our successful 6-inch-scale figures -- featuring a product designed to appeal to a younger demographic. The 3-inch figures will be offered as two-packs in much smaller clamshell packaging (approximately 9.5 inches tall by 4.75 inches wide). Of course, the price point will be lower, approximately $6-$7 MSRP for each two-pack.

The 3-inch lines will be more of a year-round program as opposed to our standard-scale figures. As such, we don't anticipate producing traditional series; we'll simply refresh the line as it moves through retail. At this stage, all 3-inch figures are scaled-down versions of figures previously released in standard scale.

The 3-inch program is set to launch in early 2004. The first line will be NBA followed shortly by NHL. Our goal is to have all four sports represented in our 3-inch lines.

Here's the lineup for the NBA 3-inch two-packs, set for a January release:

Each set includes both figures, basketballs and miniature individual bases.

Stay tuned to spawn.com for future 3-inch sports lineup announcements including 3-inch NHL coming soon.

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