TOYFEST 2003 CATALOG GOES LIVE MONDAY Offers In-Depth Look at New McFarlane Action Figures
Friday, February 14, 2003

It's the final countdown (cue really bad '80s hair metal here) ... to ToyFest Winter 2003. Final approvals are rolling in - or, in some cases, not rolling in. Pages are being coded, copy is being written, art is being shot and sized.

In other words, the McFarlane central offices in Arizona and New Jersey are abuzz with frantic last-minute activity. Think workers filling and stacking sandbags in anticipation of a coming flood and you'll be in the ballpark.

Our first of four ToyFest 2003 online extravaganzas goes live on Monday, Feb. 17 at 9 a.m. EST (that's 6 a.m. for you West Coast denizens, everyone else can do the math).

Can you tell we're excited?

For ToyFest Winter 2003, we will announce all the confirmed upcoming lines for 2003. However, unlike years past, we will only show photography and QuickTime movies of pieces that are finished. This signals a fundamental shift in the way McFarlane Toys operates. Previously, items we showed at this time of year didn't always represent the final work. Some pieces underwent massive change between Toy Fair showing and when they were actually released. In this new format, fans and buyers will be shown product in a more final form. Though there won't be as much initial content at ToyFest, it will be repeated several times throughout the year, providing consistent content for users.

What can you look forward to on Monday? Spawn 23, Monsters 2, Soul Calibur 2, many upcoming sports lines and specials (including the lineups of NFL Series 6 and the first NASCAR line), and much more (yes, including some top-notch film-related properties we've scored for the upcoming year).

In addition to the online catalog, there will be a fun virtual reality online showroom tour and an online polling station where you can vote for your favorites. As always, you're invited to discuss ToyFest 2003 on our message boards.

See you on Monday and, uh, try not to hold your breath; we want you still living come Feb. 17.