SPAWN.COM
 Search For
News
SPAWN.COM >> NEWS >> FIRST TOYFEST 2003 ONLINE EVE...

FIRST TOYFEST 2003 ONLINE EVENT A SUCCESS
First of Four Digital Catalogs Drew Millions to Spawn.com
February 28, 2003
Copyright 2014 TMP International, Inc.

Truth be told, when we dropped the digital hammer on our online ToyFest Winter 2003 event on Monday, Feb. 17, we didn't know what to expect. We had done the Toy Fair thing in New York City for so many years, the radical change of pace - holding our own online event during Toy Fair without actually attending - was, well, disconcerting.

Happily, ToyFest Winter 2003 turned out to be a rousing success and will be a blueprint for how things are done in the future. Though the final numbers aren't yet in, we more than tripled our hit count on the first day. Feb. 17 jumped from our normal of 3 million hits per day to more than 10 million; time spent on spawn.com jumped from our average of 20 minutes to 35 minutes that day.

Todd himself was quite pleased with the effort and most of the fan feedback has been generally positive.

Though there were fewer overall lines fully revealed, we offered several slide shows and a lot of added content. When you factor in ToyFest will be held four times annually, consumers are getting quite a bit of fresh info and photography of our upcoming lines throughout the year.

As soon as our new brick-and-mortar showroom is constructed in Tempe, AZ, we will display in a new virtual showroom tour. And we'll continue to fill in finalized photography and add new lines in upcoming ToyFest presentations.

May is the month for the next ToyFest event. Mark your calendar; it's gonna be good.

EMAIL ARTICLE  /  PRINT ARTICLE
HOME  |  CURRENT NEWS  |  NEWS ARCHIVE
All stories are Copyright © Spawn.com and TMP International, Inc., and may not be reprinted without permission.
 TUE:SEP.2:2014
Headlines

Bring Home the 'Madness' with this Limited-Edition WWE 'Macho Man' Randy Savage Statue!

Todd McFarlane Is Going BIG at San Diego Comic-Con

McFarlane Toys to Launch Revolutionary Building Block Sets for AMC’s 'The Walking Dead'

‘The Walking Dead’ Comic Rick Grimes Resin Statue in All Its Gory

2014 Collectors Club Exclusives...Details Announced

Rick Grimes To Become The Next ‘The Walking Dead’ Deluxe Figure

Quick Links

McFarlane Stores

Spawn: Endgame comic book blog

Adventures of Spawn Online Comic
Toy Release Dates

McFarlane Update


Enter your e-mail address to sign up for the Todd McFarlane Update, the official newsletter of the McFarlane companies.

 
Poll Question
 
  Who do you want to see as a Walking Dead TV figure?





 
   
 
Privacy Policy
Terms of Use | Intellectual Property