Part 3) Todd McFarlane: Career Breakthrough, continued
Todd enhanced The Amazing Spider-Man with his trademark style, popularizing a new way of rendering webs, transposing the character's human body to spidery positions and adding spider-looking eyes. Marvel eventually gave him a title that he alone could write, pencil and ink: Spider-Man. His first issue sold an astonishing 2.5 million copies - making it the bestselling comic of its time. He was now an established, sought-after artist, bringing his talents to a variety of different comic book titles, but he was becoming frustrated by the confines of corporate culture.