The Swollen Members "Breath" video was shot in December '02
in Canada in just 16 hours. Directed by Todd McFarlane and produced by Terry
Fitzgerald, this was TME's first go at directing and producing a non-animated
piece.
"Breath" is the latest single from the Swollen Members' album Monsters in the
Closet
and features Nelly Furtado.
The video debuted on Canadian music channel MuchMusic on January 14th and on
MTV Canada the next day. It was very well received and gradually moved to the
top of the charts, remaining in the top 10 after five months.
Currently, the video is nominated for three MuchMusic Video Awards and the band
is nominated for the Favorite Canadian group award. For more information about
nominees, check out MuchMusic's site
for all the details.
The video had a budget of only $130,000 (Cdn) but turned out to be more help
than hindrance -- especially in the creative process. The limited budget gave
Todd more freedom. "Some of the big videos, when they spend a lot of money, you
can have someone honking at every move, making sure you're spending it right,"
Todd explained. "If you don't have much time or money, everybody's expectations
are a little bit lower and they just go, 'Do whatever you want.'"
Even though the "Breath" video doesn't feature McFarlane's trademark animation,
Todd believes that fans of his comic book creations and action figures will see
a style that is distinctly his.
For more information on Swollen Members, visit
http://www.swollenmembers.com/
.